HUMAN PERFORMANCE OPTIMIZATION

The only live-fire platform with full digital monitoring.

Real-time, mission-adaptive firearms training — deployed across the Israeli defense establishment, scaling to global defense and U.S. civilian markets.

DEFENSE · LAW ENFORCEMENT · HLS
ADL Training Solutions
Institutional. Mission-critical. Framework-procured.
$3.5M committed · Live deployments today.
U.S. CIVILIAN · RECREATIONAL
Targo
Premium experience. Gaming-inspired.
290-range pipeline · Launch H2 2026.
LIVE · CINEMA MODE · LE"B OLYMPIC RANGE
01 — WHY NOW

Two macro tailwinds. One platform.

DEFENSE

Post-October 7, Israeli defense tech is in unprecedented global demand.

  • NATO members are accelerating training budgets across the alliance.
  • U.S. DoD is prioritizing combat-realistic readiness over simulation-only.
  • Procurement frameworks favor battle-tested, allied-nation technology.
CIVILIAN — U.S.

Shooting is the last major recreational category without a connected layer.

  • 150M+ firearms owners. 30,000+ ranges. A $5.7B industry.
  • Every adjacent sport has its platform: Strava, Peloton, Zwift, Topgolf.
  • Shooting has none — the category is wide open.
THE CONVERGENCE The same platform validated by defense forces as combat-grade is what civilian users demand for a premium experience.
02 — THE PLATFORM

Same engine. Two GTMs. Two TAMs.

One shared core. One team. One IP base. Two markets engineered into the architecture from day one.

Targo app — live shot detection on target
LIVE SHOT DETECTION · MULTI-SENSOR CAPTURE

Every shot. Every miss. Every metric. Captured in real time.

Multi-sensor camera-based targets capture not only hits but the misses — the data that traditional paper-target systems lose forever. Shot placement, reaction time, split times, grouping tightness, and session-over-session progression all flow into a single connected platform.

Sight-agnostic. Caliber-agnostic. Self-contained. Internet is the only install requirement.

8
SHOTS TRACKED PER DRILL
±cm
ACCURACY GRANULARITY
0.84s
REACTION TIME RESOLUTION
/01
HARDWARE

Smart Targets

Multi-sensor camera-based targets capture hits and misses through heat, motion, and acoustic signal. Stationary and mobile (wheeled) configurations. Sight-agnostic. Self-contained, ruggedized.

/02
SOFTWARE

Performance & Training Management

Real-time hit analytics, scoring, reaction-time and accuracy metrics. Training scheduling, registration, lesson-plan management. Distinct soldier, instructor, and commander dashboards.

/03
PLATFORM

Cloud & Wearable Integration

Multi-range cloud deployment with role-based access. Garmin and Apple Watch integration for physiological data. API-ready for defense systems integration.

03 — DEFENSE VALIDATION

Committed contract. Cross-service framework. Live deployments today.

$3.5M
COMMITTED CONTRACT
Israeli Defense Establishment
2-year base · 2-year extension option

Framework adoption in Israeli defense procurement is the strongest available validation for international expansion.

All future shooting and training demand flows through this prime — no new tender required for incremental orders. A position built once that compounds for years.

CONTRACTING AUTHORITY
Israel MoD — Manhar
Defense Procurement Directorate, via authorized prime contractor for firearms-training equipment.
PROFESSIONAL AUTHORITY
IDF Marksmanship Branch
Center of excellence for combat-shooting doctrine and target validation across the IDF.
END USERS
IDF · Israel Police · Defense Agencies
Every covered training facility across the Israeli defense establishment.
PREMIUM CIVILIAN ANCHOR
LE"B Olympic Shooting Range
Israel's leading civilian facility. ADL targets and platform deployed. Owner: Brig. Gen. (Res.) Moshe "Chico" Tamir.
04 — CIVILIAN TRACTION · TARGO

Defense-built. Civilian-validated. Pipeline-ready.

The Targo app brings competition, progression, and community to a category that has none. Built on the same engine that powers our defense customers.

U.S. PILOT
500+
Active users in 7 weeks.

Two ranges. 3,000+ rounds fired. Real shooter behavior at scale.

40% FREE-TO-PAID CONVERSION
U.S. PIPELINE
290
Ranges engaged.

Two multi-range operators in active engagement. June 2026 U.S. business-development trip to convert pipeline into deployments.

SECURED PRE-BRAND
ISRAEL ANCHOR
LE"B
Premium civilian deployment.

ADL targets and training-management platform live at Israel's leading civilian shooting facility.

STRATEGIC INVESTOR · CUSTOMER
05 — PRODUCT ROADMAP

Same core. Expanding capabilities. Growing TAM.

H2 2026

Targo U.S. Launch

  • Targo consumer brand launches in U.S.
  • First range deployments from 290-pipeline
  • App: profiles · community · cross-range competitions
  • Cinema Mode beta at LE"B Olympic Range
H1 2027

Immersive & Real-Time Multiplayer

  • Cinema Mode general availability — defense + civilian
  • Real-time multi-range multiplayer across geographies
  • First international defense pilot (NATO / U.S.)
H2 2027

AI Layer & Defense Expansion

  • AI scenario generation — adaptive threat profiles
  • 2–3 international defense pilots / contracts
  • Series B readiness
06 — THE MARKETS

Two distinct, addressable opportunities. One platform.

DEFENSE
$15.4B
→ $23.4B by 2034 · 5.4% CAGR
Global Military Simulation & Training Market

Israel beachhead — secured. Framework contract live with four-year visibility.

NATO + U.S. + Allies — target. Post-October 7 procurement acceleration. 30+ NATO members increasing training budgets.

SOURCE — FORTUNE BUSINESS INSIGHTS, 2026
CIVILIAN — U.S.
~$600M
U.S. civilian SAM · $5.7B industry
150M+ owners · 30K+ ranges

Bottom-up: 30K ranges × 20% addressable (internet = sole requirement) × ~$100K avg ARR.

Europe — Phase 2. Switzerland, Czech Republic, Italy, Nordics. ~5M licensed shooters. TAM extension post-2027.

SOURCE — IBISWORLD
07 — COMPETITION & MOAT

No competitor combines live fire with digital monitoring. That's the gap we own.

Today, when monitoring exists, the shot is laser or dummy. When the shot is live, there's no monitoring. We are alone in the top-right.

Hardware-only
Hardware + Analytics
Full Integrated Platform
LIVE FIRE
Action Target · Longshot · Steel Alive · Silver Mountain
eShot · partial smart-target offerings
ADL / TARGO
SIMULATED (LASER / DUMMY)
Laser Ammo · similar
TrainShot · ARMM
DEFENSE LEGACY
Saab · Cubic · Meggitt (different tier)
01
Live-fire + digital monitoring — only platform
02
4-year framework position — no re-tender
03
Multi-sensor capture — hits and misses
04
Zero install friction — internet only
05
Dual-use platform — defense funds R&D
06
Brand-channel flywheel — margin expansion
08 — TEAM & BACKERS

Defense pedigree. Platform engineering. Customer-aligned advisors.

Alon Katvan
CO-FOUNDER · CEO

Entrepreneur · IDF Special Forces (Major, res.) · B.A. Political Science & Middle East Studies. Management, marketing, and operations.

Omer Yaari
CO-FOUNDER · CTO

Former operator, Shayetet 13 (IDF Naval Special Warfare — Israeli counterpart to U.S. Navy SEALs). B.Sc. Information Systems. Complex systems architecture.

STRATEGIC ADVISOR · INVESTOR · CUSTOMER
Brig. Gen. (Res.) Moshe "Chico" Tamir

Former commander, Golani Brigade and Gaza Division. Author of War Without a Symbol, a standard text in IDF officer training. Owner of LE"B Olympic Shooting Range — where ADL targets and platform are deployed today.

EXISTING BACKER
Schestowitz Ltd.
One of Israel's leading angel firms.
EXISTING BACKER
Chanan Fogel
VP APAC, Taboola.
SERIES A · 2026

One platform. Two engines. One window.

For investor inquiries, partnerships, and range operator conversations.

INVESTOR & PARTNERSHIPS
alon@adl.solutions
ALON KATVAN · CO-FOUNDER & CEO
GENERAL
info@adl.solutions
ADL TRAINING SOLUTIONS